Marketing insight for business owners
Check out pinterestplugin.com – a WordPress plugin that allows you to install this into your WordPress site, similar to the retweet button. There is a free version and the paid version. This plugin allows users to choose from your blog; either a pop-up appearing in a nifty interface and then the user can share your images on Pinterest. So if you have a blog or website with pinterest bussines Account lots of images that you think people would want to share on Pinterest, this is the plugin for you.
Explore Pinterest and see how it can help your business
Who Uses Pinterest?
From 60% women and even up to 80% of women use Pinterest. These women are quite wealthy with incomes ranging from $50,000 and up. It is estimated that these women range in age from 25 to around 55 years old, so there is a wide age range. More and more men are coming to Pinterest online in large numbers.
How many people use Pinterest?
About eleven million users use Pinterest and reached ten million users faster than any other social media site in the past, including Facebook. Pinterest is a very positive and addictive place. People use Pinterest to drive traffic to their website, so make sure you choose the best website hosting provider.
What are the benefits of Pinterest for marketers?
Pinterest is not just another photo album. Pinterest is important because the amount of referral traffic from Pinterest to websites is amazing. It also bypassed LinkedIn, YouTube, and Twitter in terms of referral traffic. The only social media site where Pinterest doesn’t generate more traffic than Facebook with its billions of users. In fact, Pinterest generates more referral traffic than LinkedIn, Google+, and YouTube combined. So, if you as a business owner have limited time on social media, Pinterest is the best return for your time on social media as it means more traffic to your website.
How does Pinterest drive traffic?
Someone takes a picture and “pins” it on their wall. Boards on Pinterest are just collages and you can have as many boards as you like. Pin pictures to your boards and a link back to the original source website will exist forever after that pin is posted. All pins on Pinterest are backlinks to other places and that’s why Pinterest drives so much traffic around the world. It’s a very direct way to get traffic to your website. Pinterest is a visual billboard for something that lives behind the graphic. When these visuals match the audience’s interest, the user clicks to visit the source website. People only visit Pinterest to browse, and when they find an interesting image, they click on it to reveal the source. Each pin has a link behind it.
How and why is Pinterest different?
It’s broken down into a very simple model of videos and images. Facebook, on the other hand, has a lot of noise. The appeal of Pinterest is that it’s very simple, with images and videos that are easy on the eye and less “noise”.
How does it work?
You can re-pin, like and comment on Pinterest. When something is re-pinned, it is more likely to be seen and the exposure can go exponential. When people see that your name is linked to a popular pin, you can gain a lot of followers because your name is linked to that pin. Comments stay in your own Pinterest account. Likes are good because you get some visibility, but the most valuable action for marketers is repinning. As a marketer, what you really get the most out of on Pinterest is when people repin your images.
What do you see when you first log into Pinterest?
Everyone you follow will appear on your Pinterest home page. You’ll see a mix of things pinned by people you follow and suggested content based on your interests. Pinterest gives you suggested content from people you automatically follow based on those interests and provides those photos. If you don’t like these people, you always have the option to unfollow them.
Importance of Boards
Boards are collections of images and videos. It is like a collage of images and can be described as a collection of images cut from magazines. It’s a vision board or bulletin board. You can collect images from anywhere . As far as marketing goes, make your boards as specific as possible. For example, instead of creating a “Recipe” board, break it down into “Desserts” or “Kid’s Snacks” boards, for example.
Boards and Pins are the heart of Pinterest and the engine of this social media tool for business owners. These are the two key elements of Pinterest.
Build a following
Be patient because it takes longer to build a following on pinterest bussines Account than on other social media sites. Focus on quality over quantity. Keep pinning, follow other people. The better your content is on Pinterest, the faster and better you will build your audience. Become a content curator on Pinterest. Find out what your followers are interested in and provide a lot that encourages your audience to engage by presenting yourself as an expert in your field. Find out what your audience needs, then select that content from across the web and Pinterest, and curate those boards for your audience. Be consistent and pin every day if you can.